Dear Farmer is a brand deeply connected to the heritage of small-scale farmers in India, aiming to uplift their livelihoods while bringing potent Ayurvedic botanicals to the global market. Founded by Henna, the brand tells a heartfelt story of respect for generational wisdom, environmental consciousness, and personal journey—from family remedies to a sustainable business that gives back.

Mission: Dear Farmer’s mission is to support Indian farmers by providing them with fair wages, sustainable farming tools, and visibility in the global market. By connecting consumers to the source of their wellness products, the brand creates a direct, meaningful impact, helping break the cycle of poverty for rural farmers. Every purchase directly funds initiatives that improve their livelihoods and promote eco-friendly practices.

The visual identity of Dear Farmer reflects the vibrant and diverse Indian culture, using bold colors, expressive typography, and captivating imagery that evokes tradition, nature, and empowerment. Vibrant, culturally relevant designs featuring portraits of farmers on Lakadong turmeric jar to create personal connections and give a face to those who grow the ingredients. Eco-friendly packaging with earthy hues and bold, clean typography.

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